Social Media Advertising for English Schools

Offline English School, with which we have previously worked in the framework of the administration of pages in the social networks of its online representation, in the period of quarantine faced the problem of the impossibility of working off-line and decided to quickly make the possibility of online work and for a given brand.

For advertising in social networks, the task was to attract potential students by the method of proposing to pass the English knowledge test, after which the potential student was made a detailed report with errors and selected an individual program of classes, which could be immediately enrolled. Our team created a dynamic advertising campaign with a minimum budget (total $60 per month), adapted to the Russian and Ukrainian audience. As a result, over 3 months of campaign work, more than 7,000 people passed the test, and the online school was able to start their work quickly.