The client is the writer. The book sale is carried out on the site of Litnet. The flow of customers was required to be provided from VKontakte.
The task was to conduct test companies with minimal budgets (100 rubles per day), resulting in which to identify the optimal combination of key target parameters: visual and text for advertising post, target audience parsing, the best advertising days and hours, etc. The test was carried out within a month.
Obtained results:
The price of one transition from VKontakte to Litnet = 5.6 rubles
2nd Rentability of the book advertising VKontakte is, 1 ruble costs to 6.4 rubles of honorary (without taking into account the cost of target setting)
The task was to conduct test companies with minimal budgets (100 rubles per day), resulting in which to identify the optimal combination of key target parameters: visual and text for advertising post, target audience parsing, the best advertising days and hours, etc. The test was carried out within a month.
Obtained results:
The price of one transition from VKontakte to Litnet = 5.6 rubles
2nd Rentability of the book advertising VKontakte is, 1 ruble costs to 6.4 rubles of honorary (without taking into account the cost of target setting)