Targeted advertising - Underwear (Ukraine)

When approving the plan, the cost of a lead was set at $3, but in the end, we received even less than $2 per lead.

During the page promotion, we tested several options: product photography (only lingerie), with models, and video promotion. In fact, the results showed that the regular creatives without unnecessary text worked best.

Also, throughout the work, we dealt with several advertising objectives, but in fact, testing the quality of leads revealed that Direct promotion through Ads Manager works best.