Targeted advertising for the concert

Task:
Launch an advertisement for ticket sales for Vakarchuk's concert in Germany through Meta (Facebook/Instagram) while the client's main targetologist was undergoing training. We worked as a contractor for the agency that managed the client comprehensively.

Collaboration format:

Work through the agency's Business Manager
Limited access (we did not have access to the final purchase)
The main task was to generate leads that selected seats in the hall (conversions on click for the seat)

Result:

8.6 € / lead (conversion to seat selection in the hall)
10.6 € / conditional cost of one ticket
The ticket price started from 59 €
The client confirmed that sales were "generally okay"

Interesting:

The advertising campaign ran during the adaptation of a new specialist in the client's team
The task was fully delegated to us: we set up, launched, and controlled the advertisements