Targeted advertising - Window manufacturing (Ukraine, Kyiv)
Social Media Advertising
Request for results:
The main client request is to receive a stable influx of quality leads from Facebook/Instagram advertising at a cost of no more than $10 per lead.
Goals/Hypotheses:
Immediately after starting work, we identified the main product options that we plan to promote and what users are most likely to respond to.
Initially, while promoting, we focused primarily on the description and advantages of the product, but during further testing, the format with possible payment options, installments, and eRecovery showed the best results. So we then focused on scaling this result.
Best result:
37 leads at $8.2
The main client request is to receive a stable influx of quality leads from Facebook/Instagram advertising at a cost of no more than $10 per lead.
Goals/Hypotheses:
Immediately after starting work, we identified the main product options that we plan to promote and what users are most likely to respond to.
Initially, while promoting, we focused primarily on the description and advantages of the product, but during further testing, the format with possible payment options, installments, and eRecovery showed the best results. So we then focused on scaling this result.
Best result:
37 leads at $8.2