Advertising of the tourist agency

Project: The Diamond Tour
GeoTargeting: Ukraine
Advertised services: Travel to Egypt and the UAE.
Source of advertising - Search Yandex.
Traceable conversions (target actions) - filling in the application.
Indicator: It was (November 2015) / It was (December 2015)
Showing: 3108 / 6565
Clocked: 734 / 1495
CTR: 23.62 % / 22.77 %
Price of the click: 1.96 UAH. of 1.79 UAH.
The price is 1436.89 UAH. / 2676,08 UAH
Conversions: 37 / 91
Conversion rate: 5.46 % / 6.82 %
The cost of 1 conversion: 38.83 UAH. of 29.41 UAH.