Our main task was to protest three target audiences: builders, the private sector and the village. It was also necessary to exclude from the show some regions of the region due to the limited availability of services and the presence of competition. Therefore, it was also important to test various advertising strategies, such as calls, messages, lead generation and quiz forms, in order to determine the best option for the company to pick up quality applications at optimal prices. After choosing the optimal approach, we have scaled the advertising campaign and continue to work with the chosen advertising link.