Advertising video for Facebook and TikTok

Hiring truck drivers (work in Europe, Polish company)

Format: vertical video (Facebook Ads / TikTok Ads)
Duration: up to 60 seconds
Language: Ukrainian
Target audience: male truck drivers

What has been done turnkey:

development of the advertising video concept

writing the script and on-screen texts

selection of trending music

editing dynamic video

voiceover

optimization for advertising scrolling on social media

deep immersion in the specifics of the project and the client's fleet

Important nuance of the project:
The company's fleet consists entirely of MAN trucks, so it was fundamentally important when creating the video to:

select visuals specifically of MAN trucks

show correct cabins and interiors that correspond to this brand

avoid generalized or incorrect images of other brands

This increases trust from professional drivers who are well-versed in technology and pay attention to such details.

Project task:
Create a simple, clear, and attractive advertising video for recruiting drivers for standard trucks for work across Europe, with an emphasis on real conditions and recognizable equipment.

Result:
An advertising video adapted for Facebook and TikTok that looks authentic to the target audience, builds trust, and motivates applications.

#aivideo #Facebook #TikTok