Creative materials for real estate advertising
Advertising creatives focused on effectiveness for real estate marketing
Task
Create a set of advertising creatives for the real estate niche, aimed at increasing CTR and generating qualified leads for agencies and developers. The main placements were ads on Facebook and Instagram.
Solution
I developed 12 advertising creatives based on various marketing concepts, targeting key audience triggers:
investments and return on investment
lifestyle and comfort
time-limited offers
social proof
positioning of premium real estate
storytelling problem → solution
Each creative follows the structure: Hook → Value Proposition → Call to Action.
Results
Advertising creatives for the feed
Instagram story formats
Square and vertical layouts
Static banners for effective advertising for paid traffic
Outcome
These creatives were created for A/B testing and scaling advertising campaigns.
Expected impact:
higher CTR
lower CPC
increased lead generation
Advertising creatives focused on effectiveness for real estate marketing
Task
Create a set of advertising creatives for the real estate niche, aimed at increasing CTR and generating qualified leads for agencies and developers. The main placements were ads on Facebook and Instagram.
Solution
I developed 12 advertising creatives based on various marketing concepts, targeting key audience triggers:
investments and return on investment
lifestyle and comfort
time-limited offers
social proof
positioning of premium real estate
storytelling problem → solution
Each creative follows the structure: Hook → Value Proposition → Call to Action.
Results
Advertising creatives for the feed
Instagram story formats
Square and vertical layouts
Static banners for effective advertising for paid traffic
Outcome
These creatives were created for A/B testing and scaling advertising campaigns.
Expected impact:
higher CTR
lower CPC
increased lead generation