Job Information
Advertising poster for the "Whopper" promo campaign by Burger King
Design of advertising materials
Task:
Develop a bright, dynamic advertising poster for the Whopper burger promo campaign by Burger King aimed at attracting the target audience's attention, stimulating appetite, and conveying the fiery nature of the product.
Design Concept:
An "explosive" composition is used with the effect of ingredients flying through the air — creating a sense of energy, movement, and appetite.
The fiery theme is realized through realistic flames at the bottom of the poster, sparks, and sauce splashes throughout the frame.
The dark background enhances contrast and makes the bright colors of the ingredients as expressive as possible.
The slogan "Look, don't burn" and the tagline "Fire in every bite" emphasize the bold character of the brand.
Key Elements:
✓ Large headline "WHOPPER" in yellow font with a 3D effect — instantly grabs attention.
✓ The Burger King logo in the top left corner, adhering to brand guidelines.
✓ Realistic image of the burger disassembled: sesame bun, juicy patty, melted cheese, fresh tomatoes, crispy lettuce, red onion rings.
✓ Dynamic splashes of ketchup and sauce, creating a sense of freshness and juiciness.
✓ Realistic flames and flying sparks at the bottom of the composition.
✓ Slogan "LOOK, DON'T BURN" and tagline "FIRE IN EVERY BITE" in the brand's signature colors.
Technical Solutions:
Multi-layered photo montage with detailed shadows, highlights, and reflections for each ingredient.
Use of blending modes (Screen, Overlay) to integrate fire and spark effects.
Working with brushes and masks to create realistic liquid splashes.
Selection of a contrasting color palette: yellow, red, orange on a dark background.
Typography with a volumetric and glowing effect for the headline.
Preparation of the file in high resolution for digital placement and printing.
Result:
A bright, emotional advertising poster has been created that instantly grabs attention and stimulates appetite. The dynamic "explosive" composition conveys the bold and fiery character of the Whopper, while adherence to Burger King's brand style ensures brand recognition. The poster works effectively in both digital environments (social media, banners) and outdoor advertising.
Skills: Graphic design, advertising design, photo montage, working with composition and color, typography, creating visual effects, branding, preparing layouts for digital and print, Figma, Adobe Photoshop, Adobe Illustrator.
Advertising poster for the "Whopper" promo campaign by Burger King
Design of advertising materials
Task:
Develop a bright, dynamic advertising poster for the Whopper burger promo campaign by Burger King aimed at attracting the target audience's attention, stimulating appetite, and conveying the fiery nature of the product.
Design Concept:
An "explosive" composition is used with the effect of ingredients flying through the air — creating a sense of energy, movement, and appetite.
The fiery theme is realized through realistic flames at the bottom of the poster, sparks, and sauce splashes throughout the frame.
The dark background enhances contrast and makes the bright colors of the ingredients as expressive as possible.
The slogan "Look, don't burn" and the tagline "Fire in every bite" emphasize the bold character of the brand.
Key Elements:
✓ Large headline "WHOPPER" in yellow font with a 3D effect — instantly grabs attention.
✓ The Burger King logo in the top left corner, adhering to brand guidelines.
✓ Realistic image of the burger disassembled: sesame bun, juicy patty, melted cheese, fresh tomatoes, crispy lettuce, red onion rings.
✓ Dynamic splashes of ketchup and sauce, creating a sense of freshness and juiciness.
✓ Realistic flames and flying sparks at the bottom of the composition.
✓ Slogan "LOOK, DON'T BURN" and tagline "FIRE IN EVERY BITE" in the brand's signature colors.
Technical Solutions:
Multi-layered photo montage with detailed shadows, highlights, and reflections for each ingredient.
Use of blending modes (Screen, Overlay) to integrate fire and spark effects.
Working with brushes and masks to create realistic liquid splashes.
Selection of a contrasting color palette: yellow, red, orange on a dark background.
Typography with a volumetric and glowing effect for the headline.
Preparation of the file in high resolution for digital placement and printing.
Result:
A bright, emotional advertising poster has been created that instantly grabs attention and stimulates appetite. The dynamic "explosive" composition conveys the bold and fiery character of the Whopper, while adherence to Burger King's brand style ensures brand recognition. The poster works effectively in both digital environments (social media, banners) and outdoor advertising.
Skills: Graphic design, advertising design, photo montage, working with composition and color, typography, creating visual effects, branding, preparing layouts for digital and print, Figma, Adobe Photoshop, Adobe Illustrator.