Remarketing for the construction company Viton

Project: Construction Campaign Viton
GeoTargeting: Ukraine
Advertising services: Construction of the BMZ.
The source of advertising is Google AdWords.
Traceable conversions (target actions) - filling in the application for the cost of construction.
In order to increase the conversion on the site, remarketing was set up. Due to the fact that there were many categories on the site, it was decided to create remarketing lists separately for each category. This approach gave the opportunity to identify the specific needs of visitors and hit exactly the goal.
According to the indicators below, the conversion from remarketing is more than twice the search rate.
Category: Search / Remarketing
Showing: 8193 / 23787
Number of clicks: 490 / 106
CTR: 5.98 % / 0.45 %
Price of the click: 0.72 UAH. of 0.77 UAH.
The cost: 353.82 UAH of 81.16 UAH.
Conversions: 7 / 4
Conversion rate: 1.43 % / 3.77 %
Cost of 1 conversion: 50,55 UAH. 20 and 29 UAH.