Repair of apartments

The client is the construction brigade.
The goods are the construction and repair of apartments.
The task is 5-15 customers per day.
Started traffic with Yandex Direct Search. They decided not to take all requests, because. The stake was big and started. The first applications were received and 15,000 rubles were allocated. 48 applications were received in 7 days. The search showed itself perfectly, after optimization and negotiations with the customer, it was decided to expand the search and turn out 60 000r to see what call-to-traffic can be obtained, and immediately hired another 3 brigades. After passing the mark in 60,000, 286 applications were received and the customer's cost was 188 rubles. The customer was satisfied.