Branding brand of wedding dresses

By studying the examples of the most famous and successful brands in the industry, the model has been founded - most of them in their basis have the name of the brand founder. Also, many brands of wedding dresses have Italian, American and Arab roots.
Based on this, several concepts were used in the development of a new name for the brand KiraNova:
- a pseudonym that highlights the characteristics of the brand and is similar to the real name
- use of Italian, Spanish, French words as the most sound and associated with wedding fashion
- maximum distraction from exclusive wedding theme, which will allow the brand to develop additional directions