Replacement of apartments and residential premises YD+GA

Budget: 10,000 rubles per week.
Nisha: Planning of apartments and residential premises
Region: Moscow and Region
The average check: 30,000 rubles
What has been done? A search campaign on Direct + Adwords has been launched (especially on the screen you see the results on Direct).
The result: 84 clicks, 14 requests (conversion 16%), the average click price is 119 rubles. The price of the application is 714 rubles.