Jina Restaurant

In this project, I developed a logo and corporate identity for Jina Restaurant, making a retro illustration of a girl the central element of the brand as a logo sign.

My task was to create a recognizable image with character while ensuring its flexibility in use, so I prepared a series of additional emotional illustrations of the same heroine.

Thanks to this, the brand can change its mood depending on the context while maintaining a unified style and integrity of communication. Next, I adapted the graphics for various media: signage, print materials, packaging, serving elements, and branded materials, so that the identity looked organic both in the restaurant space and in details.

As a result, a cohesive visual system emerged that emphasizes the atmosphere of the restaurant, adds a "story" to it, and enhances recognition at every point of contact with the guest.