Restoring traffic after the design update
A client approached me with a traffic drop issue.
Two months prior, the website's design was updated. A drop in traffic after a design update is normal. However, traffic had been declining for a month and quite rapidly, which raised my concerns.
The design was updated on a technical subdomain, and according to the programmer, all changes (which I made in 2021) were transferred. Understanding the specifics of implementing changes — most of them are physically made in the template files (which were changed), resulting in the changes being "lost."
I advised conducting a technical audit and checking the correctness of the transfer. And it was not in vain.
The version of the site "before the changes" was compared with the current one. Significant discrepancies were found: new URLs appeared, old ones started returning 404 errors, almost all important redirects were missing, and the technical subdomain got indexed by Google, creating a complete duplicate of the site.
A total of 12 critical errors were found, which had a 95% likelihood of affecting traffic.
As a result of fixing the errors, the site almost immediately began to recover, as seen in the screenshot.
Two months prior, the website's design was updated. A drop in traffic after a design update is normal. However, traffic had been declining for a month and quite rapidly, which raised my concerns.
The design was updated on a technical subdomain, and according to the programmer, all changes (which I made in 2021) were transferred. Understanding the specifics of implementing changes — most of them are physically made in the template files (which were changed), resulting in the changes being "lost."
I advised conducting a technical audit and checking the correctness of the transfer. And it was not in vain.
The version of the site "before the changes" was compared with the current one. Significant discrepancies were found: new URLs appeared, old ones started returning 404 errors, almost all important redirects were missing, and the technical subdomain got indexed by Google, creating a complete duplicate of the site.
A total of 12 critical errors were found, which had a 95% likelihood of affecting traffic.
As a result of fixing the errors, the site almost immediately began to recover, as seen in the screenshot.
Kyiv 
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