#Esputnik #Email-mailings #email
Reanimation series for the contact database
1. Analytics of the contact database
2. Highlighting the segment for reanimation
3. Development of the chain logic
4. Development of texts and agreement on the pricing proposal
5. Layout of letters
6. Setting up the chain
7. Analytics of results
Results:
Increase in active addresses by 48%
Receiving additional income from mailing letters over 30k UAH
Reduction of service fees by removing passive contacts.
Improvement of delivery and open rates of letters due to the relevance of the contact database.
Reanimation series for the contact database
1. Analytics of the contact database
2. Highlighting the segment for reanimation
3. Development of the chain logic
4. Development of texts and agreement on the pricing proposal
5. Layout of letters
6. Setting up the chain
7. Analytics of results
Results:
Increase in active addresses by 48%
Receiving additional income from mailing letters over 30k UAH
Reduction of service fees by removing passive contacts.
Improvement of delivery and open rates of letters due to the relevance of the contact database.