Retention Email Campaigns and Automation Logic in SendPulse
As part of the project, a series of recommendation-based HTML email templates was developed, along with the automation logic configured in SendPulse for an e-commerce brand. The work focused on email structure, content, and defining actions triggered after receiving an event via the API.
SendPulse receives a request from an external system and, based on the provided parameters (pet type, email template identifier, recommendation scenario), triggers the appropriate automation flow. Within SendPulse, filtering and branching logic was implemented to determine which specific email should be sent to the user.
For each scenario, dedicated email templates were created with segmentation in mind, including pet type, age, size, activity level, and individual needs. The templates feature structured content such as headlines, recommendation blocks, product sections, and expert tips, and are fully prepared for use in automated email workflows.
#Email-маркетинг #Email #sendpulse #HTML-верстальщик #ecommerce
SendPulse receives a request from an external system and, based on the provided parameters (pet type, email template identifier, recommendation scenario), triggers the appropriate automation flow. Within SendPulse, filtering and branching logic was implemented to determine which specific email should be sent to the user.
For each scenario, dedicated email templates were created with segmentation in mind, including pet type, age, size, activity level, and individual needs. The templates feature structured content such as headlines, recommendation blocks, product sections, and expert tips, and are fully prepared for use in automated email workflows.
#Email-маркетинг #Email #sendpulse #HTML-верстальщик #ecommerce
Kyiv 
Available for hire