The Malibufit
Client: Malibu is a network of #Fitness clubs in Ukraine, which has been operating since 2003. In 2018, the network ranked second in the ranking of #Ukraine fitness clubs.
The task is to do #rebranding before going to the European market.
Solution: Malibu is a room for simple people who are engaged in sports in a pleasant company. During the survey, we found that for most people, the fees and the way to the hall are much more difficult than doing training. We decided to use this in the communication message: “One approach. Three times a week.”
The main color of red is energy and strength. Yellow - to mitigate the negative aspects of red, and emphasize the energy that runs in sports clubs. The heart in the logo tells not only about love, but also about health, as it is performed in the form of a cardiogram.
The task is to do #rebranding before going to the European market.
Solution: Malibu is a room for simple people who are engaged in sports in a pleasant company. During the survey, we found that for most people, the fees and the way to the hall are much more difficult than doing training. We decided to use this in the communication message: “One approach. Three times a week.”
The main color of red is energy and strength. Yellow - to mitigate the negative aspects of red, and emphasize the energy that runs in sports clubs. The heart in the logo tells not only about love, but also about health, as it is performed in the form of a cardiogram.
Kyiv 
Available for hire