RoseBerry Farm - a shop for seedlings and saplings

The company has over 10 years of history. It started its activities with the sale of raspberries, and today offers a wide selection of seedlings, fruit and ornamental plants. The assortment is constantly expanding, with a particular focus on a large collection of roses that will satisfy both amateur gardeners and professionals.
Solution
I created a logo that reflects the evolution of the company, combining its history and modern assortment. The graphic symbol is designed in the shape of a raspberry, symbolizing the beginning of the activity, and when turned upside down, resembles a rose flower, highlighting today's assortment. This concept not only pays tribute to the company's history but also visually demonstrates its development. The minimalist style and clean lines make the logo modern and versatile for various media.