Royal Bear
Royal Bear — a series of illustrated labels for premium marmalade.
The project was created for the Royal Bear brand, which combines the simplicity of a natural product with a recognizable friendly character. The main idea is to make marmalade not just a treat, but a small gift with a mood.
The visual concept is based on:
Authorial linear illustrations of bears, each corresponding to a specific flavor: orange, apple, and berry.
The “childlike premium” style — where minimalist naivety looks modern, and the sense of branding is created through composition, accents, and typography.
A clear color system, where each flavor has its own signature shade and marking.
A dark background for the label, which enhances the colors and creates contrast with the simplicity of the drawings.
The labels are adapted for different jar sizes, contain correctly formatted technical information, a barcode, ingredients, and usage recommendations. The project was executed with consideration of production requirements and printing capabilities.
#design #packaging #labeldesign #brandidentity #illustration #freelancehunt #portfolio #graphicdesign #packagingdesign #fooddesign #marmalade #branding
#дизайн #упаковка #етикетка #дизайнупаковки #ілюстрація #брендинг #графічнийдизайн #портфоліо #харчовийдизайн #мармелад #дизайнер
The project was created for the Royal Bear brand, which combines the simplicity of a natural product with a recognizable friendly character. The main idea is to make marmalade not just a treat, but a small gift with a mood.
The visual concept is based on:
Authorial linear illustrations of bears, each corresponding to a specific flavor: orange, apple, and berry.
The “childlike premium” style — where minimalist naivety looks modern, and the sense of branding is created through composition, accents, and typography.
A clear color system, where each flavor has its own signature shade and marking.
A dark background for the label, which enhances the colors and creates contrast with the simplicity of the drawings.
The labels are adapted for different jar sizes, contain correctly formatted technical information, a barcode, ingredients, and usage recommendations. The project was executed with consideration of production requirements and printing capabilities.
#design #packaging #labeldesign #brandidentity #illustration #freelancehunt #portfolio #graphicdesign #packagingdesign #fooddesign #marmalade #branding
#дизайн #упаковка #етикетка #дизайнупаковки #ілюстрація #брендинг #графічнийдизайн #портфоліо #харчовийдизайн #мармелад #дизайнер
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