The Royal Canin

The mission is to create a landing page for the Royal Canin initiative – a brand of healthy food for animals that provides food to several thousand cats and dogs in shelters of Ukraine.

The objective of the project is to inform the audience about the needs of the animals found in the shelter. Instead of ineffective longrids, we decided to use an animal photo, supported by tactile phrases, encouraging the audience to join charity.

Each user can authorize through social networks and track how many portions of food is collected in the current state.