The Royal Canin

The mission is to create a landing page for the Royal Canin initiative – a brand of healthy food for animals that provides food for several thousand cats and dogs in the shelters of Ukraine.

The objective of the project is to inform the audience about the needs of animals that have been in the shelter. Instead of ineffective longgrids, we decided to use the photo of animals, supported by intrusive phrases that encourage the audience to join charity.

Each user can authorize through social networks and track how many portions of food is collected by the state at the moment.