Toyexpress.com.ua online store of children's goods

The task

Develop an identity for a company for the sale of children's toys.Completely update the website design, taking into account the UH/UI design trends
Develop a mobile version of the site that is the most convenient for users
Create a flexible and convenient product catalog containing a lot of products.

Solution

We have analyzed in detail who is the target audience of the online store.What was the previous experience of the buyer’s interaction with the site – this became the basis of the decision to update the interface design.The main feature of the interface design is the principle of Mobile First.Most customers visit the site from mobile devices, so we have paid special attention to the development of the mobile version of the site.

Results

A comprehensible customer interface. The pages of detailed descriptions of the goods contain all the necessary information about the goods, that is, the desire to make a order does not depend on the consultant.They provided the buyer with the functional management of their shopping. Filters are made according to floor, age, etc.
They have developed the function of adding goods to the wishlist and the customer’s personal office. They have developed blocks for the sale of stock goods, i.e. goods that need to be further distinguished. On the site it is easy to find contact information about the company, as well as the terms of payment and delivery of the order. They developed the identity for the company: logo, fonts, corporate colors.