Development of an online bookstore

Development of an online bookstore
Project: BookLand | Period: 2022

245 orders/day
CPA $14
ROAS 280%
Implemented:
Technical optimization and scaling of the catalog
SEO promotion for 12,000 key queries
Implementation of personalization and recommendations
Result: Orders increased by 2.9 times while CPA decreased by 36%. Marketing ROI 280%.