Running Google Ads for a cast iron cookware store

[Case] A complete audit of the advertising account was needed to identify where the client is "leaking" budget and to find points for scaling results.

[Task] Correct the mistakes of the previous contractor and improve the overall advertising results, provided that the return on ad spend (ROAS) is not less than 500%.

[Result]

Sales: 2,634
Revenue: 4,449,218 UAH
Spent on advertising: 641,375 UAH
Return: x6.94

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