Running Google Ads for a tech store

[Case] The advertisement worked for a long time and the results were generally good, but the client set the task to optimize the existing advertising campaigns and increase profitability, as we calculated that the breakeven point is reached at ROAS — 2500%

[Task] Reduce advertising costs while maintaining the number of conversions at the same level

[Result]

Sales: 998
Revenue: 26,394,177 UAH
Spent on advertising: 573,531 UAH
Return on investment: x46.02

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