Running a manicure salon

Manicurist
• Helped create a visual profile style emphasizing hygiene, aesthetics, and quality of work.
• Created content based on the stylist's real work: before/after, reels, client reviews.
• Increased engagement through interactive stories (polls, mini-games, "choose a design").
• Used geotargeting at the local level — focus on the city, district, convenience of booking.