The Russian VIP Party

The Russian Party is the first cultural project in Italy that realizes various initiatives aimed at uniting two cultures, Russian and Italian.The task
Product development from scratch (positioning on the Italian market, name, logo, firm style, website development, slogan, promotion on social networks, sending invitations to potential guests, developing a cultural program).The task is to create a guest base of 1,000 people and organize the first event in Naples.Decision
Step 1: Marketing research.Marketing analysis of companies engaged in organizing events on the Italian market.Step 2: PositioningDeveloping and creating a key brand idea.Development of key characteristics of the brand, product uniqueity, strengths, functional advantages.Step 3: Create a company logo.Step 4: Create a series of branded video content.Step 5: Create a WordPress website.Design and logic of the site.Step 6: Create a plan of advancement.Choosing effective promotion channels based on the customer's tasks.Step 7: Implementation of a plan of promotion.Creating company accounts on social networks.Attract a creative group of employees to promote the product on social networks through their accounts.Step 8: Create a database of potential participants.Activate WhatsApp and Messenger FB channelsStep 9: Developing a cultural plan.Comprehensive presentation of show-program and catering.#Wordpress #Internet store #design #log #logo #website #site #web sites #site-site #site-site #site-site #site-site #site-site #site-site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site #site