SaaS Conversion Funnel Redesign - TestIQ
Website Development
TestIQ - a subscription-based IQ testing platform built on React, Next.js, TypeScript, Stripe, and Tailwind CSS.
The platform had an outdated MVP with weak trust signals and a fragmented subscription funnel. I was brought in to redesign and optimize the frontend - from the landing page to the checkout process.
What I implemented
- Redesign of the homepage - restructured the landing page with a clearer value proposition, hierarchy of CTAs, and elements of social proof to increase conversion on the first screen.
- Testing and results flow - revamped the IQ test interface and results page for a smoother and more engaging user journey.
- Analysis page - developed a new page with personalized insights to deepen engagement after taking the test.
- Checkout and subscription funnel - improved the Stripe checkout, reducing friction and strengthening trust at the point of purchase.
- CRO-oriented implementation - applied conversion optimization principles at all stages: tighter copy, clearer visual hierarchy, simplified navigation between funnel steps.
- Mobile responsiveness - ensured full responsive design throughout the application.
Stack: React · Next.js · TypeScript · Tailwind CSS · Stripe API
Result
The early-stage MVP transformed into a full-fledged SaaS product with a cohesive user experience and a conversion-focused checkout funnel.
The platform had an outdated MVP with weak trust signals and a fragmented subscription funnel. I was brought in to redesign and optimize the frontend - from the landing page to the checkout process.
What I implemented
- Redesign of the homepage - restructured the landing page with a clearer value proposition, hierarchy of CTAs, and elements of social proof to increase conversion on the first screen.
- Testing and results flow - revamped the IQ test interface and results page for a smoother and more engaging user journey.
- Analysis page - developed a new page with personalized insights to deepen engagement after taking the test.
- Checkout and subscription funnel - improved the Stripe checkout, reducing friction and strengthening trust at the point of purchase.
- CRO-oriented implementation - applied conversion optimization principles at all stages: tighter copy, clearer visual hierarchy, simplified navigation between funnel steps.
- Mobile responsiveness - ensured full responsive design throughout the application.
Stack: React · Next.js · TypeScript · Tailwind CSS · Stripe API
Result
The early-stage MVP transformed into a full-fledged SaaS product with a cohesive user experience and a conversion-focused checkout funnel.