SaaS service, 196 payments and ROI 497%
Contextual Advertising
Task: increase the number of paid subscriptions to the anti-detect browser service for arbitrageurs, media buyers, webmasters, and marketing teams.
What has been done:
- collected and structured semantics based on service usage scenarios
- campaigns divided by the number of profiles, teamwork, and types of tariffs
- removed informational and non-target search queries
- set up tracking for registration, trial period launch, tariff selection, and payment
- optimization gradually shifted from registrations to paid subscriptions
- tested advertising messages for different audience segments
- strengthened promotion of team and long-term tariffs
Results:
- advertising budget: $3,754
- number of registrations: 1,048
- number of payments: 196
- cost per registration: $3.58
- cost per sale: $19.15
- average check: $155
- turnover: $30,380
- ROI: 497%
#GoogleAds #SaaS #ContextAdvertising #PerformanceMarketing #Analytics
What has been done:
- collected and structured semantics based on service usage scenarios
- campaigns divided by the number of profiles, teamwork, and types of tariffs
- removed informational and non-target search queries
- set up tracking for registration, trial period launch, tariff selection, and payment
- optimization gradually shifted from registrations to paid subscriptions
- tested advertising messages for different audience segments
- strengthened promotion of team and long-term tariffs
Results:
- advertising budget: $3,754
- number of registrations: 1,048
- number of payments: 196
- cost per registration: $3.58
- cost per sale: $19.15
- average check: $155
- turnover: $30,380
- ROI: 497%
#GoogleAds #SaaS #ContextAdvertising #PerformanceMarketing #Analytics