Sales of monitors, tablets and phones.

Customer - Internet store for the sale of equipment
The product - monitors, phones, tablets, etc.
The task is 50 applications per month. Increase the recognition of the store. (which causes additional expenses)

The store already had advertising in Yandex and Google but the cost of the leads was in the area of 2000 rubles and an average check of 4 000 rubles. After the audit, RK saw the following:
Not all keys are collected.
No one optimized RK.
The companies themselves were wrong.
We immediately performed a few works, conducted a website audit and set the metrics and analytics, selected the categories of goods that we will put into the advertising. After selecting the keys and setting the ads performed the minimisation of the keys and filled the company. After the tests, the cost of customers was 1800 rubles with an average check of 13000r + due to the connection of the retarget in VK, FB, OK, Google and Yandex we received further customer returns more than 20%. And if the brother takes all into account then the cost of the customer is about 700 rubles. We are currently working with the customer.