Sales of optical equipment 1
On the screen the work of the store for the sale of optical equipment for December 2022. In the 2nd and 3rd parts I will add the data from the Analysis.
The account operates search advertising, commodity advertising, Discovery, Performance Max and dynamic search ads.
The main profit comes from the commodity campaign and Performance – they bring more profitability than the rest of the RK. But in the period of increased demand, we activate the search work.
For this month, the average profitability of advertising investments was 7.29 UAH. This means that for each dollar spent, the customer received $7.29.
The project has an e-commerce setting and a calltracking connection.
During this period, a new product of the Video Domofone came into place. It was separated from the entire range to find out if it is worth buying it massively. Search advertising had poor profitability, so in the future we refused to promote this product.
The account operates search advertising, commodity advertising, Discovery, Performance Max and dynamic search ads.
The main profit comes from the commodity campaign and Performance – they bring more profitability than the rest of the RK. But in the period of increased demand, we activate the search work.
For this month, the average profitability of advertising investments was 7.29 UAH. This means that for each dollar spent, the customer received $7.29.
The project has an e-commerce setting and a calltracking connection.
During this period, a new product of the Video Domofone came into place. It was separated from the entire range to find out if it is worth buying it massively. Search advertising had poor profitability, so in the future we refused to promote this product.