Premium beauty salon in the center of Kyiv. Goal: systematic flow of new clients through Direct messages and visits to the Instagram profile.
Results for January-June 2026:
NC ROAS 3.5x (excluding LTV)
710+ new clients
3,037 Direct messages · $5.83 per message
21,873 IG profile visits
Budget: $17,716
What we did:
Divided the budget into two goals: messages (hot) + profile visits (warm for retargeting)
Segmented the CRM database by services, uploaded Custom Audience + Lookalike 1%
Analyzed 61 creatives, identified a pattern: UGC with real people on screen outperforms studio videos
Introduced a rule: creative with Hook Rate
Results for January-June 2026:
NC ROAS 3.5x (excluding LTV)
710+ new clients
3,037 Direct messages · $5.83 per message
21,873 IG profile visits
Budget: $17,716
What we did:
Divided the budget into two goals: messages (hot) + profile visits (warm for retargeting)
Segmented the CRM database by services, uploaded Custom Audience + Lookalike 1%
Analyzed 61 creatives, identified a pattern: UGC with real people on screen outperforms studio videos
Introduced a rule: creative with Hook Rate