Website for a cosmetics store
Interface Design (UI/UX)
Task:
Create an aesthetic, minimalist, and visually emotional website for a cosmetics brand. The main goal is to convey an atmosphere of luxury and elegance, emphasize the premium quality of the products, and create a user-friendly catalog with a focus on visual perception.
My role:
Design of the complete interface (UI), building the website structure (UX), developing responsive layouts for desktop and mobile, stylistic design, working with composition and typography.
Work stages:
1. Brand and references analysis
Analyzed the brand positioning: luxury, femininity, sophistication. Studied international references of cosmetic companies to develop an appropriate visual style.
2. Creating the website structure
Built the navigation logic: homepage, catalog, collections, new arrivals, subscription, contacts. Thought through the logical placement of blocks for smooth scrolling and interaction with content.
3. UI design and visual style
Developed a design in black-and-white tones with an emphasis on a large, sensual photograph, minimal use of color — maximum visual mood.
Used refined typography that highlights the brand's premium status, as well as minimalist icons and buttons.
4. Working on main blocks:
• Hero section with a large image, short slogan, and CTA button
• “Inspired by you” block — emotional component of the brand, focus on clients
• Bestsellers — arranged in a clean grid with names and short descriptions
• New Collection — presented through photo-emotion and scent description
• Subscription block with an intriguing background
• New arrivals — emphasis on new products with visual balance
• Footer — structured, with quick links, contacts, and brand signature
5. Adaptation and preparation for development
Prepared guidelines, components, and layouts in Figma. Considered responsiveness for mobile devices.
Result:
The website turned out to be aesthetic, emotional, and user-friendly. The visual style emphasizes the brand's exclusivity, and the structure helps users quickly find the desired product or learn about new arrivals.
Create an aesthetic, minimalist, and visually emotional website for a cosmetics brand. The main goal is to convey an atmosphere of luxury and elegance, emphasize the premium quality of the products, and create a user-friendly catalog with a focus on visual perception.
My role:
Design of the complete interface (UI), building the website structure (UX), developing responsive layouts for desktop and mobile, stylistic design, working with composition and typography.
Work stages:
1. Brand and references analysis
Analyzed the brand positioning: luxury, femininity, sophistication. Studied international references of cosmetic companies to develop an appropriate visual style.
2. Creating the website structure
Built the navigation logic: homepage, catalog, collections, new arrivals, subscription, contacts. Thought through the logical placement of blocks for smooth scrolling and interaction with content.
3. UI design and visual style
Developed a design in black-and-white tones with an emphasis on a large, sensual photograph, minimal use of color — maximum visual mood.
Used refined typography that highlights the brand's premium status, as well as minimalist icons and buttons.
4. Working on main blocks:
• Hero section with a large image, short slogan, and CTA button
• “Inspired by you” block — emotional component of the brand, focus on clients
• Bestsellers — arranged in a clean grid with names and short descriptions
• New Collection — presented through photo-emotion and scent description
• Subscription block with an intriguing background
• New arrivals — emphasis on new products with visual balance
• Footer — structured, with quick links, contacts, and brand signature
5. Adaptation and preparation for development
Prepared guidelines, components, and layouts in Figma. Considered responsiveness for mobile devices.
Result:
The website turned out to be aesthetic, emotional, and user-friendly. The visual style emphasizes the brand's exclusivity, and the structure helps users quickly find the desired product or learn about new arrivals.