Fortuna Clean — a professional cleaning service for residential and commercial spaces. The company needed a modern, trustworthy website that would help stand out among competitors and automate the process of receiving requests.
Tasks:
Create a clean, bright, and tidy design (Clean UI) that visually associates with freshness and order.
Simplify the user journey (User Flow) from exploring pricing to placing an order for cleaning.
Develop a convenient service calculator (or a transparent pricing block) so that clients can quickly estimate the cost of services.
Adapt the interface for mobile devices, as most cleaning orders are made from smartphones.
Solutions:
Visual style: A light color palette was used with accent colors highlighting eco-friendliness and cleanliness. High-quality "before/after" photos and icons were added for quick information readability.
Structure: The logic of navigation was carefully developed. Main services (deep cleaning, post-renovation, dry cleaning) were featured on the homepage with clear CTA buttons ("Order Cleaning," "Calculate Cost").
Trust: Blocks with reviews from real clients, guarantees of property safety, and a section with answers to frequently asked questions (FAQ) were designed.
Result:
The website turned out to be aesthetic, fast, and conversion-oriented. The clear interface easily guides users to the target action, increasing the number of online orders for cleaning services.
Tasks:
Create a clean, bright, and tidy design (Clean UI) that visually associates with freshness and order.
Simplify the user journey (User Flow) from exploring pricing to placing an order for cleaning.
Develop a convenient service calculator (or a transparent pricing block) so that clients can quickly estimate the cost of services.
Adapt the interface for mobile devices, as most cleaning orders are made from smartphones.
Solutions:
Visual style: A light color palette was used with accent colors highlighting eco-friendliness and cleanliness. High-quality "before/after" photos and icons were added for quick information readability.
Structure: The logic of navigation was carefully developed. Main services (deep cleaning, post-renovation, dry cleaning) were featured on the homepage with clear CTA buttons ("Order Cleaning," "Calculate Cost").
Trust: Blocks with reviews from real clients, guarantees of property safety, and a section with answers to frequently asked questions (FAQ) were designed.
Result:
The website turned out to be aesthetic, fast, and conversion-oriented. The clear interface easily guides users to the target action, increasing the number of online orders for cleaning services.