Search Advertising in Google: Input Doors

Google’s search advertising campaign statistics for the site for the sale of steel entrance doors.

Reporting period: 01.12.2018-31.12.2018 (1 month)

The Efficiency:
Monthly budget: $623
- coverage: 6 444 views;
Traffic volume: 1 510 clicks
CTR: 23.43 %
The price of the click: $0.41
The average position: 1.4
- number of conversions (call, filling the feedback form): 89;
Conversion ratio: 5.89 %
The cost of the conversion is $7,01.

The deadlines:
- Term of implementation of the RK: 1 month;
The optimization period of RK: 1.5 years.

The cost:
The cost of the development of RK: $350;
Cost of RK optimization: $100 per month.