Search engine optimization (SEO) for an online store

Goal: Creation of an #SEO optimized website to increase visibility in search engines and attract targeted traffic

Type of website: online store #ecommerce
Segment: B2C
Niche: visual communications (boards and accessories)
Geo: Ukraine
Languages: Ukrainian, Russian
Content management system: #Khoroshop

Completed works:
1) Niche and competitor analysis
2) Collection of semantic core
3) Development of website structure
4) Technical optimization
5) Semantic optimization
6) External optimization
7) Content marketing

Features:
- There were limitations on technical optimization since the site is built on Khoroshop
- The site is mono-brand, making it difficult to compete in search results with marketplaces Rozetka, Epicentrk (although there are queries where the site ranks higher than these marketplaces)