Self-service car washes

- The advertising campaign was created from scratch. An advertising account and Google Analytics were set up and configured.
- Since the client is engaged in the implementation, installation, and commissioning of modern equipment for car washes, the main focus of the advertising was on selling self-service car washes.
- For effective promotion, we chose such type of contextual advertising as Google search ads. The account structure consisted of 2 campaigns, 10 ad groups, 80 keywords, negative keywords, and 10 responsive search ads.

WHAT WAS DONE:

● Expanded the semantics for self-service car wash, added low-frequency queries;
● Compiled a general list of negative keywords used at the account level, with negative targeting at the ad group level;
● Emphasized unique selling points in the ad text for potential clients. Added responsive search ads with dynamic insertion at the group level;
● Added extensions for ad placement: additional links, callouts, structured snippets, prices, address;
● Conducted A/B testing of ads and worked on CTR improvement.

RESULTS ACHIEVED:

● Total budget: 3,115 USD
● Clicks: 23,695
● Total conversions: 1,527
Among them:
- 1,496 interactions with contact information;
- 21 successful transactions completed on the website for a total amount of 109,808.23 USD;
● Cost per conversion: 2.04 USD;
● Cost per click: 0.13 USD.