Selling cosmetics

The target for the product had already been launched before our participation in the project, so after auditing the advertising campaigns, I understood what works and what doesn't.

**What I did before launching the ads:**

1. Audited the advertising account to understand what had been launched before.
2. Analyzed the target audience.
3. Analyzed competitors, launched ads, and landing pages.
4. Prepared audience segments based on the audit conducted.
5. Developed a detailed strategy for launching the advertising campaign.
6. Prepared advertising creatives.