Selling courses on the brush. Ukraine

Description: Selling courses in brom, colour. Ukraine
Task of the project:
Attracting customers from Instagram to Direct
The main source of customer search.

The entrance data:
No sales, no advertising.
The client has good content, but there is no new audience
There are no stable sales from Instagram.

What was done
A detailed CA
Analysis of Competitors
Talking about sales
Discussed the sales script in the direction
Continuous script consultation
Development of Advertising Offers
Advertising Creativity
Start and constant control with ad correction
Testing new hypotheses and constant replacement of creatives

Then we saw the problem in the direct through which the conversion to the sale goes.
We changed a little and improved the cover for the account of "Video-Hello from the customer" and the sales script, put the manager

The result of our script+ “Hello Video”
The conversion grew to 25%. In some days it was even 35%+