Development of a corporate identity and visual branding for the natural cosmetics brand SELVA. The concept is based on the idea of a beauty ritual and natural power. The visual part combines warm shades of honey and gold with minimalist typography and an emphasis on texture. The project includes: • packaging design (labels and tags), • corporate typography, • color palette, • visual images for digital and print materials. The brand style is sensual, natural, and modern, conveying an atmosphere of care and balance.