Sending Bundle Products from Shopify to Facebook Ads

The client faced an issue where the standard Shopify functionality did not allow proper transmission of bundle products to Facebook (Meta) for advertising.

As a result, products were either displayed incorrectly in the ad account or not transmitted at all, making it impossible to run effective campaigns.

We solved this by bypassing Shopify’s default logic.

A custom solution was implemented that:

• structures bundle product data correctly
• sends products to Facebook in the required format
• works in real time
• ensures accurate product display in ads

As a result, the client achieved stable bundle product syncing with Facebook Ads, accurate analytics, and the ability to run campaigns without limitations of Shopify’s default functionality.