SEO and technical optimization of the PRESSTO website

Client: company PRESSTO (field - pumping equipment, water supply, fire safety)
CMS: WordPress

Task
Improve the technical condition of the website, eliminate performance and SEO errors, set up redirects from the old domain, optimize the page structure, and make the site ready for stable indexing in Google.

Completed work
1. Technical optimization
- Conducted a PageSpeed audit and eliminated critical errors.
- Optimized JavaScript and CSS files (main.js, WooCommerce scripts).
- Configured the correct operation of LiteSpeed Cache and removed script duplication.
- Disabled unnecessary connections to external resources (HTTP → HTTPS).

2. SEO optimization
- Updated meta tags, headings (H1–H3), and page descriptions.
- Added unique SEO texts for key pages (“PRESSTO Solutions”, “Contacts”, “Pressure Boosting Pump Station”).
- Optimized focus key phrases and brought them to the “green indicator” of Yoast SEO.
- Resolved indexing issues - pages added to Sitemap.

3. Content and structure
- Created a new page “PRESSTO Video Presentation” with an SEO description.
- Corrected the heading structure (H2 → H3 for readability).
- Added internal links between pages to improve relevance.

4. Redirects and security
- Created 301 redirect rules in .htaccess: old domain насоснастанція.укр → new dutypoint.com.ua (with all pages).
- Checked the SSL certificate and secure loading of all elements (HTTPS).

Result
- All critical PageSpeed errors fixed.
- Increased page loading speed.
- The site is correctly indexed by search engines.
- All pages have relevant meta tags and focus key phrases.
- Stable redirect from the old domain ensured.
- Improved technical rating of the site and SEO positions.