Online store of curtains, blinds, and shades — a highly competitive niche (10+ strong players in the search results). Role: SEO specialist, audit and promotion strategy.
What has been done:
1. Comprehensive SEO audit
- technical audit of the site (health score 81/100), prioritization of errors by level of criticality;
- semantic analysis: over 20,000 key phrases in visibility, distribution by positions;
- backlink profile analysis: 131 referring domains, follow/nofollow structure, dynamics of backlinks.
2. Competitive analysis
- breakdown of 10 direct competitors in search results with a comparison of visibility and semantic overlap;
- identification of areas where the site lags behind competitors in positions.
3. Strategy and implementation
- improvement of the SEO strategy, restructuring of the site;
- SEO copywriting, internal linking, on-page optimization;
- recommendations for increasing visibility in a competitive niche.
Directions: SEO audit, competitive analysis, technical SEO, semantics, link analysis, on-page optimization.
#seo #seoaudit #technicalseo #competitiveanalysis #semantics #ecommerce #onpage
What has been done:
1. Comprehensive SEO audit
- technical audit of the site (health score 81/100), prioritization of errors by level of criticality;
- semantic analysis: over 20,000 key phrases in visibility, distribution by positions;
- backlink profile analysis: 131 referring domains, follow/nofollow structure, dynamics of backlinks.
2. Competitive analysis
- breakdown of 10 direct competitors in search results with a comparison of visibility and semantic overlap;
- identification of areas where the site lags behind competitors in positions.
3. Strategy and implementation
- improvement of the SEO strategy, restructuring of the site;
- SEO copywriting, internal linking, on-page optimization;
- recommendations for increasing visibility in a competitive niche.
Directions: SEO audit, competitive analysis, technical SEO, semantics, link analysis, on-page optimization.
#seo #seoaudit #technicalseo #competitiveanalysis #semantics #ecommerce #onpage