SEO audit, Contextual advertising

Conducted an audit of the website and advertising strategy for B2B warehouse logistics services. Analyzed the website structure, conversion elements, and analytics. Collected semantics for B2B queries, built the structure of advertising campaigns in Google Ads, prepared ads, and set up conversion tracking. Also provided recommendations for improving landing pages to increase conversion and lead quality.

For freelance portfolio, a stronger and shorter version can be provided (it looks better):

Website audit and Google Ads setup for B2B warehouse logistics services. Analyzed the website, collected semantic core, developed the structure of advertising campaigns, prepared ads, and set up conversion tracking. Provided recommendations for optimizing landing pages to increase the number of applications.