SEO-Case Promotion of Medical Theme Website

To determine the strategy of promotion of the site were performed preparatory work:
1) Technical and efficient audits of the site
2) Audit of YMYL factors
Analysis of the link profile of the site
4) Comparative analysis of the site with the competitors from the TOP to the Google search system by 10 basic for the resource owners key queries (for each query was analyzed by 3 competitors from the TOP).
Comparative analysis was made:
• Technical characteristics of the site,
level of page optimization,
• a link profile,
• YMYL factors
It should be noted that the optimization was carried out just once after the introduction of the "medical applied"
As a result of the analysis, the following was proposed:
Corrected technical errors.
Liquidated and undercovered affiliate
Revised reference strategy.
Added YMYL factors
Optimized internal linking
Added satellite
The implementation of this strategy of promotion allowed to increase traffic on the site more than 2 times in 4.5 months of work.