SEO for an online store of tactical gear

Niche: Tactical gear and military goods

Website - https://vojak.com.ua

Geo: Ukraine

Service: SEO optimization and promotion of the online store

Completed works:
- Comprehensive SEO support for the project.
- Technical, content, and external optimization of the site.
- Competitor analysis and identification of growth points.
- Expansion of the semantic core and development of the site structure.
- Preparation of specifications for programmers and copywriters.
- Building and implementing an external promotion strategy.
- Selection of platforms, placement of permanent and crowd links.
- Monitoring results, regular analytics, and reporting.
- Working on increasing organic traffic, visibility, and sales.

Results after 4 months of SEO promotion:
Growth of organic traffic — ≈ x2
Growth in the number of purchases — ≈ x1.5
Growth in the total order value — ≈ x2.8
Growth in the number of keywords in Google — ≈ x1.4

Summary:
During the project, the technical condition of the site was improved, the semantic coverage was expanded, and external promotion was strengthened. As a result, organic traffic increased approximately twofold, and the number of purchases from search increased by 1.5 times.