SEO for shoe shop

Period of works: February 2023the current time;
At the start of work: ~8000 visits per month;
Currently: ~ 22000+ visits per month.The Strategy:

Technical SEO Audit:
I conducted a comprehensive audit, made a detailed strategy for the development of the project and started its implementation.Detecting and addressing problems, the audit was aimed at optimizing the attractiveness of the site for search results pages (SERP) to increase its visibility on the Internet and the growth of organic graphics.Strategic Content Optimization:
By optimizing existing content using new, targeted keywords and representing fresh, attractive content, the goal was not only to attract more traffic to the website, but also to target potential customers.Such a content-oriented approach is aimed at positioning the store as a reliable supplier of shoes with high quality products.Pages of categories/cards of goods:
I started to complete re-design and optimization of categories pages and product maps.Recognising the key role these pages play, I addressed the design elements that prevented the attraction of visitors.The dynamic, attractive page of the product category and card in combination with a more efficient form for potential customers has led to an immediate increase in the number of potential customers.The new design has accelerated the process of attracting potential customers, achieving a significant increase in several times compared to the old categories and product map pages.Obtained Results:
- increased organic traffic by ~275%;
A net organic portfolio of keywords is increased by 796%.- An increase in the number of organic keywords by 210%, many of which took noticeable positions in the first 1-3 search results.The number of Google Analytics targets has increased by 77%.As a result of the work done, we saw a significant increase in the indicators thanks to the correctly composed strategy and its implementation.The approximate growth of customers on the site was about 80%.