SEO of cryptocurrency exchange / Fintech / High-Risk — traffic growth

Promotion of a cryptocurrency exchange in the fintech / high-risk niche with a focus on transactional queries, SEO structure, technical optimization, and commercial landing pages.

As part of the project, I worked on:
- technical SEO
- page structure for transactional demand
- semantic clustering
- enhancing the relevance of landing pages
- increasing visibility for commercial and geo-queries
- content optimization for quick SEO results

Results:
42.3 thousand clicks over 12 months
935 thousand impressions

Dynamics over the last 6 months compared to the previous 6 months:
clicks: 14.8 thousand → 27.5 thousand
impressions: 272 thousand → 663 thousand

Examples of growth by clusters:
“cryptocurrency exchange”: 43 → 5
“cryptocurrency exchanger”: 53 → 16
“online cryptocurrency exchange”: 8 → 3
“online cryptocurrency exchanger”: 19 → 6
“exchange Kyiv”: 10 → 4
“exchange Odessa”: 12 → 5
“exchange Kharkiv”: 10 → 4
“Bitcoin exchange”: 86 → 28
“exchange bitcoin for hryvnia”: 54 → 22, 52 → 19, 68 → 13

What was done:
- technical SEO audit
- prioritization of quick SEO fixes
- collection and clustering of semantics
- building SEO structure for commercial clusters
- optimization of pages for transactional queries
- working with geo-directions
- enhancing internal relevance and visibility in Google.

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